How Cubework Helped Build a Fulfillment Center in 3 Weeks

In the world of e-commerce, agility can make or break a brand. As online shopping continues to surge, the need for rapid fulfillment has never been greater. One direct-to-consumer (DTC) brand found itself at a crossroads: explosive demand had pushed its existing logistics setup beyond its limits. To keep up, they needed a dedicated fulfillment center—and fast. That’s where Cubework came in.

This article explores how Cubework helped an e-commerce brand go from zero to a fully operational fulfillment center in three weeks, overcoming time constraints and logistical hurdles with a flexible, turnkey solution.

The Challenge: Surging Growth Meets Infrastructure Limits

As the brand prepared for the peak holiday season, it faced a pressing issue. Their third-party logistics (3PL) partner couldn’t keep up with the order volume. Packages were delayed. Customer complaints increased. Inventory was getting harder to manage.

The executive team knew they needed a new solution. Fast.

Their wish list was ambitious but non-negotiable:

• A move-in-ready warehouse with existing infrastructure
• Flexible lease terms with no long-term commitment
• A location close to last-mile delivery carriers (FedEx, UPS, Amazon)
• Office space for staff and managers
• Internet connectivity, loading docks, and forklift access

Traditional real estate options were off the table. Long lease negotiations, tenant improvements, and months of build-out time weren’t feasible.

The Cubework Advantage: Ready When It Matters Most

Enter Cubework. With a nationwide network of logistics-ready warehouse spaces, Cubework offers flexible terms, premium amenities, and quick onboarding.

From the moment the brand reached out, the Cubework team moved quickly:

• Within 24 hours, they toured several available spaces
• By Day 2, they signed a flexible lease at a facility that matched all their needs
• By Day 3, they began moving in racks, workstations, and equipment

The key value Cubework brought to the table:

• Speed: Immediate availability of space with move-in readiness
• Flexibility: Month-to-month leases with scaling options
• Support: On-site staff to assist with IT, maintenance, and dock scheduling
• Location: Proximity to major transportation corridors and delivery hubs

A Day-by-Day Breakdown

Here’s how the transformation unfolded:

Site Selection, Setup, and Staff Onboarding

• Lease was signed by Day 2
• Warehouse mapped for inventory zones and workflows
• High-speed internet activated
• Cubework provided access to forklifts and pallet jacks
• Temporary staff hired and trained

Equipment, Labeling, and Receiving

• Racking systems installed
• Packing stations and software (ShipStation, Shopify) are configured
• Labeling and QA processes implemented
• First inventory shipment received

Full Operations Begin

• Orders began shipping by Day 15
• Inventory is fully shelved and organized
• Same-day fulfillment rolled out
• The operations team held daily standups in Cubework’s on-site office

By Day 21, the brand had a fully operational fulfillment center capable of handling thousands of daily orders.

The Impact: Faster Fulfillment, Happier Customers

The speed and flexibility of Cubework’s model delivered measurable results for the e-commerce brand:

• 98% same-day shipping rate by Week 4
• 28% increase in order volume without delays
• Zero long-term overhead due to flexible leasing
• Improved cross-team communication with integrated office space

Customer satisfaction also rebounded, with fewer complaints about shipping delays. Internally, the operations team reported a more agile workflow thanks to the onsite collaboration space and direct control over fulfillment.

What This Case Study Shows: Logistics Needs Have Changed

In the past, warehousing was static and rigid. Long leases, slow build-outs, and fixed layouts made it difficult for growing brands to adapt quickly.

Today’s fast-paced market demands a new model. Businesses need warehousing solutions that are:

• Scalable: Expand or shrink space as needed
• Fast: Move in and go live within days
• Flexible: No long-term leases or upfront CapEx
• Integrated: Combine office, storage, and fulfillment in one place

This case study highlights how Cubework helps brands stay competitive by removing traditional barriers to logistics growth.

Why It Worked: More Than Just a Warehouse

What made this success possible wasn’t just the space—it was Cubework’s full-service support model.

Key Elements of Success:

• Plug-and-play amenities: From internet to forklifts, everything was in place
• Nationwide options: The client could choose from multiple locations
• Expert staff: Cubework’s team understood fulfillment and supported the setup
• Community of businesses: The environment encouraged collaboration and scalability

This wasn’t just a warehouse. It was a launchpad.

Looking Ahead

The brand now sees Cubework as a core part of its logistics strategy. As they plan regional expansion, they explore additional Cubework locations in Dallas, Atlanta, and the Inland Empire.

Each new market represents an opportunity to set up quickly, test demand, and scale without committing to a fixed footprint.

Ready to Launch Your Fulfillment Center?

Whether you’re a growing DTC brand, a seasonal retailer, or an enterprise looking to decentralize operations, Cubework offers the flexibility, speed, and service you need.

Let us help you build your next fulfillment center based on your timeline and terms.

Reach us at 888-599-7809 or email info@cubework.com—we’re here to help. To schedule a tour and see how quickly we can get your operations running.

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